Despite terrible sales for the first part of the year, the new Nintendo gaming console has recently shot up in sales over the past few weeks. In the past month alone sales have increased 800%, bringing the struggling Japanese gaming company Nintendo into the black in terms of profits.
Why the sparked popularity? Nintendo sales executive manager Hubert Jameston explained it to reporters. “Part of it is obviously interest in Mario Kart 8, the newest installment in the Mario Kart series. The part, other part is, of course, the fact that purchasing a Wii U can absolve you or one of your loved ones of guilt for any past misdeeds.”
Many economic experts are attributing the spike in sales to the Wii U’s current, aggressive ad campaign. Jameston explained that, too, saying, “We were very careful about where we placed the ads. We made sure that ads for Mario Kart 8 went on kid’s shows, highlighting the game’s exciting premise and bright visuals. Likewise, we made sure that we put commercials that highlight the Wii U’s power to clean the moral conscience of even the most tortured soul on situational comedies, which are only watched by sad, lonely peopled riddled with regret.”
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